Like most workplaces in 2020, my former employers’' office was totally flipped upside down when it came to COVID-19. The pandemic lead to an influx of home offices, forgetting what it feels like to wear pants with a waistband, and learning to mute ourselves on Zoom. Eventually, however, our team decided that associates could come in and work in the office, so long as proper protocols were followed.
For those opting in to working in the office, we created clear boundaries with our shared spaces. Messaging included fun and short headlines (written by Matt Lahue) to compliment punchy Scher-like graphics. My goal visually for this campaign was to play with how ordinary objects (rulers, staircases, hand sanitizer) could look when they become the star of the show.
At The Martin Group, I worked with the team at John R. Oishei Children’s Hospital in Buffalo, NY to help fill the walls of the hospital and clinic spaces with fun illustrations to distract from what could otherwise be scary situations. The inspiration for this particular space was to be inspirational and show rehabilitation through showing children with different abilities. We wanted every child who went through the clinic to see themselves on the walls while going through their rehabilitation journeys. I worked with the illustrators Pretend Friends to bring this vision to life.
The Nichols School is a prep school in Buffalo who has a heck of a lot of school spirit. At The Martin Group, our team was tasked with creating logos for fundraising efforts. First their capital campaign, All iN, tied together their iconic N while stressing to alumni and past donors that Nichols is in this together.
Their second fundraiser happens every year and is an event taking place on their campus featuring drinks, socializing, and a silent auction. This campaign logo will be used in years to come in order to generate a consistent event brand and hype to go along with it.
